My Role

As a web developer and marketing strategist, I was tasked with optimizing the conversion rate and redesigning the website for EatUP Original, a leading provider of natural weight gain supplements and a pioneer in the inclusive body positivity move

Key Contributions

  • Conducted in-depth user research and analytics analysis to identify areas for improvement in the user experience and conversion funnel.
  • Redesigned the website with a mobile-first, responsive approach, focusing on clear navigation, compelling visuals, and seamless integration of EatUP’s brand voice and mission.
  • Implemented conversion rate optimization strategies, including A/B testing of key landing pages, optimized product descriptions and imagery, and streamlined checkout processes.
  • Collaborated closely with the marketing team to develop targeted campaigns and content strategies that resonated with EatUP’s diverse customer base, promoting inclusivity and celebrating body diversity.



  • Achieved a 25% increase in website conversion rates within the first three months of the redesigned website launch.
  • Doubled email subscription rates through optimized lead capture forms and engaging content offerings.
  • Increased average order value by 18% through strategic cross-selling and upselling tactics on product pages.
  • Improved overall user engagement metrics, including time on site, pages per session, and bounce rates, indicating a more positive and inclusive user experience.
  • Received industry recognition for the innovative and body-positive approach to marketing and e-commerce design, further solidifying EatUP Original’s position as a leader in the weight gain and body positivity space.

Great work and excellent design skills. I will be back in the future without a doubt.

Business Owner


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