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John was grappling with an outdated e-commerce platform that hampered user experience and hindered sales growth. They sought a skilled developer to migrate to Shopify, optimize their online presence, and unlock their full e-commerce potential.


My Role

Hired as a seasoned Full-Stack Web Developer, I took the lead in this websites transformation.

Key Contributions

🚀 High Converting: John was struggling with a low conversion rate on his old website. We designed a stylish, modern, easy to navigate site with personalized marketing communication, effective call to actions and data driven strategies to improve UX. The site now boasts an incredible 20% conversion rate from Ad Traffic.

🚀 Responsive: Crafted a mobile-first, responsive website that delivers flawless user experiences across all devices – desktops, tablets, and smartphones.

🚀 Enhanced SEO: Implemented strategic SEO optimization to boost organic traffic and search engine visibility, attracting more qualified leads.

🚀 Seamless Payment Integration: Integrated multiple secure payment gateways for a frictionless checkout process, maximizing conversion rates.

🚀 Comprehensive Training: Equipped the client’s team with the knowledge and skills to manage the new Shopify platform confidently.



Boosted Sales: Achieved a significant increase in online sales, validating the effectiveness of the Shopify migration and optimization efforts.

Improved User Experience: Streamlined navigation, intuitive design, and enhanced responsiveness contributed to a user-friendly and engaging online shopping experience.

Scalability and Future-Proofing: The new platform provides a flexible and scalable foundation for John to adapt to evolving needs and future growth.

Edward has truly revolutionized our website’s visual appeal with his extensive knowledge of Shopify and UI/UX design. Our conversion rate has never been higher.

John Dillane


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